Which Mattress - Principles
Which Mattress isn't a typical website.
It does not allow advertising, commission or affiliation. There are no adverts or subscription charges for using this site.
Fellow customer reviews are generally optimistic and rose-tinted; any new mattress will initially feel great after sleeping on the same old worn-out mattress every day for the last seven years. In the same way a brand new car feels like it's floating on the road compared to our existing well-used vehicle. Plus they’re not you - in shape, height, build, sleeping habits, etc.
And then there are expert reviews and articles. These are rarely, if ever, impartial - mattress companies pay commission to respectable newspaper and magazine publications to publish "best mattresses" articles and promote their mattress; changes in the law have now forced publications to acknowledge this, although you may need a magnifying glass:
In a similar manner, consumer magazines like Which?, Good Housekeeping and Expert Reviews charge mattress companies up to £16,000 per year to mention any awards or show any recommendation logos; where a £199 occasional-use mattress is given the same award as a £700 premium mattress; and many other publications operate the same business model.
Which Mattress is free to use – anything on the main site is here because we believe it's the best of the advice available. That's based on independent, detailed and specialised journalistic research.
Which Mattress will strive to follow its core principles. Its primary job is to ensure it provides the best information to help consumers, based on objective research, and the editorial line will stay independent of any commercial objectives or influence.
Which Mattress - Disclaimer
This website provides information, not medical advice.
The content on this website is provided for general information. It is not intended to, and does not, amount to strict medical advice which you should rely on. If you think you are experiencing any medical condition or sleep disorder, you should seek medical attention from a doctor or other professional healthcare provider. You must therefore obtain the relevant professional or specialist advice before taking, or refraining from, any action based on any information on this website.
Although we make reasonable efforts to compile accurate information in our resources and to update the information in our resources, we make no representations, warranties or guarantees, whether express or implied, that the content in this resource is accurate, complete or up to date.
